Articles tagged “virgin atlantic”

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Brian Sumers, Skift

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.

2 weeks ago

Richard Branson Sold Virgin Atlantic as Competitors Like Norwegian Usurped Its Role

Richard Branson Sold Virgin Atlantic as Competitors Like Norwegian Usurped Its Role

Chris Bryant, Bloomberg

Virgin Atlantic may have taken a step back as transatlantic competitors surged but the airline has one asset that everyone wants: those slots at Heathrow. Meanwhile, what does it say about Delta's joint venture with Virgin Atlantic if the latter still finds itself in such a weak position?

2 months ago

American Airlines Succeeding in Upselling from Basic Economy to Main Cabin

American Airlines Succeeding in Upselling from Basic Economy to Main Cabin

Patrick Whyte, Skift

Investing in a range of new products to entice new and existing customers looks like it is paying off for American Airlines. Its upbeat outlook bodes well for the rest of the year.

2 months ago

Air France-KLM Buying Stake in Virgin Atlantic in Major Airline Shake-up

Air France-KLM Buying Stake in Virgin Atlantic in Major Airline Shake-up

Patrick Whyte, Skift

Despite relinquishing his control, Richard Branson has been able to save face by negotiating the continuation of the Virgin Atlantic brand. At the same time a strengthened transatlantic joint venture means he'll have a better chance at competing with British Airways and its partners.

2 months ago

While Some Airlines Go Basic, the In-Flight Bar Scene Gets Premium Attention

While Some Airlines Go Basic, the In-Flight Bar Scene Gets Premium Attention

Eric Rosen, Bloomberg

Notably missing from this list are any of the U.S. legacy carriers. Just saying.

5 months ago

Virgin Atlantic Heading Toward Loss Thanks to Brexit and Low-Cost Competition

Virgin Atlantic Heading Toward Loss Thanks to Brexit and Low-Cost Competition

Benjamin Katz, Bloomberg

Looks like it could be a tough couple of years for Virgin Atlantic. Even if the Brexit vote hadn't happened the airline would have still faced a squeeze from the increased level of competition on its transatlantic routes.

6 months ago

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Jason Clampet, Skift

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

6 months ago

Virgin Holidays Top Exec Leaves for Sister Company Virgin Atlantic

Virgin Holidays Top Exec Leaves for Sister Company Virgin Atlantic

Patrick Whyte, Skift

There is no CEO at Virgin Holidays, perhaps because of its very close relationship with airline Virgin Atlantic, instead it is led by a Managing Director. The latest changes at the top illustrate just how intertwined the two companies are.

9 months ago

Delta Brings Its New Loyalty Redemption Pricing to Virgin Atlantic

Delta Brings Its New Loyalty Redemption Pricing to Virgin Atlantic

Grant Martin, Skift

Delta's not-too-popular variable award pricing model is now being used to price out tickets on Virgin Atlantic. That may not bode well for the future of using SkyMiles within Delta's larger SkyTeam network.

12 months ago

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Hospitality Reenvisioned Through Data and Mobile

Hospitality Reenvisioned Through Data and Mobile

Microsoft + Skift

The digital transformation of hospitality and travel is underway, and it mirrors the changes most brands and consumers now see across the broader business ecosystem.

1 year ago

Airlines Are Auctioning Seats Rather Than Upgrading Loyal Passengers

Airlines Are Auctioning Seats Rather Than Upgrading Loyal Passengers

Brian Sumers, Skift

Airlines aren't in the business of giving stuff away for free any more, so expect more airlines to consider seat auctions or other ways to monetize items they used to give away to loyal flyers.

1 year ago

Virgin Atlantic CEO Already Sees Low-Cost Norwegian Air Hurting U.S. Fares

Virgin Atlantic CEO Already Sees Low-Cost Norwegian Air Hurting U.S. Fares

Benjamin Katz, Bloomberg

The transatlantic route has long been one of the world's most profitable ones. Then Norwegian Air came it and is upsetting long-held assumptions.

1 year ago