Articles tagged “virgin atlantic”

Virgin Group Announces New Loyalty Program Powered by Virgin Atlantic

Virgin Group Announces New Loyalty Program Powered by Virgin Atlantic

Grant Martin, Skift

It'll be nice to see a unified loyalty program that will be usable on all Virgin properties from trains to retail to airplanes. Unfortunately, we still don't know much about what the program will look like.

3 weeks ago

Virgin Atlantic Names New CEO as Richard Branson Gives Up Control

Virgin Atlantic Names New CEO as Richard Branson Gives Up Control

Kaye Wiggins, Bloomberg

Virgin Atlantic has not performed as well financially as many other European airlines. Much of the problem is the airline's scale. It is too small to compete effectively with Europe's behemoth airline groups. But Craig Kreeger is the CEO, and the CEO has to be accountable. It's unsurprising he is stepping down.

3 months ago

FAA Restricts Flying Range of Dreamliners With Potentially Faulty Engines

FAA Restricts Flying Range of Dreamliners With Potentially Faulty Engines

Benjamin Katz, Bloomberg

A U.S. safety watchdog ordered restrictions on 14 Boeing 787 Dreamliners after a glitch was discovered in their Rolls-Royce engines. The flying public should be grateful for corruption-free, airline safety inspectors who are willing to err on the side of caution.

5 months ago

Airlines Struggle to Keep Dreamliners Flying Because of Engine Issues

Airlines Struggle to Keep Dreamliners Flying Because of Engine Issues

Christopher Jasper, Benjamin Katz and Alan Levin, Bloomberg

Worldwide, the airline industry is booming. But there's at least one problem. Airlines are struggling with reliability problems with two engines types — one from Pratt & Whitney and the other from Rolls Royce. Airlines are having to remove planes from service, and they hate that. Aircraft only make money when they fly.

5 months ago

Virgin Atlantic Is Struggling to Cope With Low-Cost Competition

Virgin Atlantic Is Struggling to Cope With Low-Cost Competition

Christopher Jasper, Bloomberg

Competition from legacy carriers and a new generation of long-haul discounters might just be too much for Richard Branson. How else to explain his decision to sell a significant stake in Virgin Atlantic to Air France-KLM?

6 months ago

Virgin Atlantic Struggles with Boeing 787 Engine Trouble

Virgin Atlantic Struggles with Boeing 787 Engine Trouble

Christopher Jasper, Bloomberg

Virgin Atlantic can't operate planes with unreliable engines, so it has little choice. But for passengers who have to fly a former Air Berlin Airbus A330, instead of a snazzy Virgin Atlantic Boeing 787, this is a major downgrade.

6 months ago

Virgin Atlantic Does Not Expect Brexit to Harm U.S. Open Skies Agreement

Virgin Atlantic Does Not Expect Brexit to Harm U.S. Open Skies Agreement

Christopher Jasper, Bloomberg

Virgin Atlantic CEO Craig Kreeger was reassured that Open Skies will be preserved after his meetings with key political stakeholders in the United States. Here's hoping.

7 months ago

Virgin Atlantic Cancels Airbus Super Jumbo Order

Virgin Atlantic Cancels Airbus Super Jumbo Order

Benedikt Kammel, Bloomberg

Richard Branson loved the idea of the Airbus A380, and promised his airline would make the aircraft its flagship. But the economics of the airplane don't work for a carrier like Virgin Atlantic, and within the past few years, it became apparent the carrier would never fly them.

7 months ago

Virgin Atlantic Adds Basic Economy to Fend Off Rivals

Virgin Atlantic Adds Basic Economy to Fend Off Rivals

Christopher Jasper, Bloomberg

So much for Virgin Atlantic's old direct, fun branding. Now it has “economy delight,” "economy classic," and "economy light" tickets. It would have been clearer to call seats Cheap, Cheaper, and For Complete Cheapskates Only.

7 months ago

Virgin Atlantic Builds an Igloo on a Deck at Heathrow — Airline Innovation Report

Virgin Atlantic Builds an Igloo on a Deck at Heathrow — Airline Innovation Report

Brian Sumers, Skift

Most high-value customers choose airlines based on two factors — price and schedule. But on the margins, airlines like to use marketing strategies to attract customers. Maybe Virgin Atlantic's outdoor igloo at London Heathrow will help it win some new fans.

9 months ago

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Brian Sumers, Skift

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.

1 year ago

Richard Branson Sold Virgin Atlantic as Competitors Like Norwegian Usurped Its Role

Richard Branson Sold Virgin Atlantic as Competitors Like Norwegian Usurped Its Role

Chris Bryant, Bloomberg

Virgin Atlantic may have taken a step back as transatlantic competitors surged but the airline has one asset that everyone wants: those slots at Heathrow. Meanwhile, what does it say about Delta's joint venture with Virgin Atlantic if the latter still finds itself in such a weak position?

1 year ago