Hotel Chains Are the Most Digitally Adept Brands in the Middle East

Samantha Shankman

October 18th, 2013 at 3:30 PM EDT

Photo Credit: Le Méridien Al Aqah Beach Resort in Fujairah, United Arab Emirates. Starwood Hotels

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Luxury brands across all sectors are entering the Middle East to tap into the local and visitor base of high-spending customers. Their online presence is as, if not more, important than their on-the-ground services.

Hotel brands are better than retail and cosmetic companies at online engagement of customers located in Middle Eastern countries. Hilton, Le Meridien, and Rotana are the top three luxury brands in the region for digital diligence. And seven of the top ten prestige brands are global and local hotel operators. L2 ThinkTank's latest digital IQ report "Middle East Prestige" ranks the digital performance of 94 luxury brands in the Middle East. Brands across several industries are ranked on the effectiveness of their websites, the success of thei

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Hotel Chains Are the Most Digitally Adept Brands in the Middle East

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