2026 Archives

Saying luxury retail should be more hospitable ignores how most of the industry works.

In travel, as in banking, the moat you're defending today is probably shallower than you think. And it's likely someone is already digging around it.

The global travel industry's framework for managing overtourism was built for rich countries. Ten years after Skift coined the term, that may be the underbelly it has revealed.

While IndiGo Founder Rahul Bhatia said incoming CEO Willie Walsh will "run the shop in its entirety," but the strategic perimeter appears to have been drawn before Walsh has set foot in the building.

Skift’s coverage informs travel audiences how to make decisions in travel through AI, news, research, brand advisory, recruiting, and more. But where does it prove who is standing out? The Skift IDEA Awards.

At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought.

Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it.

Oberoi's parent company says geopolitical disruptions are reshaping travel patterns, but India’s affluent travelers are increasingly insulating luxury hotels from global shocks.

Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region.

Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.