Trivago Made Its Name on TV Ads — Now It’s Moving Into Streaming and Podcasts
Photo Credit: The Trivago global marketing campaign features football manager Jürgen Klopp (right.) Youtube/Trivago
Skift Take
It's been a slog for Trivago executives to turn around the company. In 2026, they argue they have the advertising scale to get more profitable.
Trivago — once a household name thanks to its “Trivago Guy” TV ads — has been steadily reducing its reliance on traditional television.
CEO Johannes Thomas said on Wednesday’s fourth-quarter earnings call that over the past two years, the company has shifted more of its advertising spending into streaming, podcasts, and social media.
Its latest summer campaign, which used AI to localize content by language, featured soccer coach Jürgen Klopp.
https://youtu.be/_0PjjYvNAr0?si=TkKdjXqQ37huY_9dThomas said the company expects to grow its brand marketing more slowly in 2026, a shift aimed at boosting p
