Chinese Travel Agents Are Using AI: Here’s Their Wishlist for Making It Better
Photo Credit: An Asian traveler. Freepik / Freepik
Skift Take
China’s travel agents are rebuilding their outbound business with a blend of old-school connections and new-age tech. The pivot to AI and the renewed interest in Europe aren't just trends, they’re a response to how traveler expectations have changed.
China’s travel agencies are embracing artificial intelligence at a rapid pace, but not without reservations.
A new Dragon Trail Research survey of 280 outbound travel agents, releasing Wednesday, shows that 82% of respondents already use AI in their daily operations. But many say the tools still lack the precision and nuance needed to fully meet expectations.
Agents said they mostly rely on AI for itinerary planning, translation, content suggestions, virtual travel assistants, and customer service. AI is also being used to manage bookings and customer data. Tasks like translating menus or suggesting local transport options are helping staff focus on what travelers increasingly demand: personalized service.
Where AI Still Misses the MarkDespite its widespread use, agents point to several areas where AI falls short. Translation tools, for instance, often misinterpret dialects or fail to capture tone and context.
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