Articles tagged “experience”

Premium is evolving beyond a product category to become an entire ecosystem. Instead of chasing each other’s offers and upgrades, travel brands should leverage the premium economy through the lens of customers they already interact with.

Samhi Hotels’ growth once again highlights the changing landscape of the hospitality industry in India. And for Rare India, it is an opportunity to use strong partnerships as leverage to grow in the experiential travel segment.

Despite the launch of its own premium brand Athiva, Chalet Hotels is sticking to its core model as a hotel developer and owner. But that does not mean an asset-light model is not possible in the future.

Africa is emerging as travel’s next global growth frontier, driven by a young population, rising connectivity, and authentic experiences. Hamza Farooqui of Millat Group calls for intentional investment, Gulf partnerships, and reciprocal travel ecosystems to unlock the continent’s full potential.

This report explores how hotel companies can reimagine procurement processes that not only meet the demands of the evolving operational environment but also enable them to adapt in real time to changing guest expectations.

China’s travel agents are rebuilding their outbound business with a blend of old-school connections and new-age tech. The pivot to AI and the renewed interest in Europe aren't just trends, they’re a response to how traveler expectations have changed.

Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional.

The guest journey begins at the terminal, and cruise lines are upgrading infrastructure to match that reality. MSC Cruises is shaping the industry's future with North America’s largest and most technically advanced cruise terminal located at PortMiami.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.