IndiGo Launches Co-Branded Credit Card to Boost Loyalty Program
Photo Caption: IndiGo CEO Pieter Elbers at India Gate.
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As IndiGo pushes for a larger role in international aviation, the co-branded credit card is a step toward building a broader ecosystem around travel and loyalty.
IndiGo has introduced its first co-branded credit card tied to its year-old loyalty program, BluChip, marking another step in its push to evolve from a budget domestic airline to a global player.
The airline is launching the credit card in partnership with Kotak Mahindra Bank. The card lets customers earn extra loyalty points on both flights and everyday purchases like dining and entertainment.
Before it had the BluChip loyalty program, IndiGo offered 6E Rewards, a program tied to co-branded cards with HDFC and Kotak, which allowed travelers to earn points through spends.
This launch also fits into a wider trend of airlines using loyalty programs and credit card tie-ups to improve customer retention, increase direct bookings, and expand revenue streams beyond ticket sales. But for IndiGo, which until recently focused squarely on low-cost travel, this also marks a shift in strategy.
Why IndiGo Is Doing This Now? Over the last three years, Ind
