James Cameron is the latest A-list celebrity to be hired for a major tourism campaign, and this one actually seems like a decent fit.
Even to a non golfer, those rolling green hills are attractive. And its smart for NZ to diversify its activities.
Tourism can solve some problems, but others need a more complicated approach to economic support.
Tourists are more fickle then milk, so New Zealand needs to make sure its solutions are more diverse than tying a few extra bungee cords to bridges.
Some destinations have worked to attract expats for decades and already reap the praise and rewards for doing so.
Bad news for outbound tourism, but great news for providing the extra boost to get visitors to embrace the long journey.
Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.
Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.
Although Chinese tourists have increased, New Zealand is only scraping the surface of this tourism influx.
New Zealand knows its niche as an outdoors and adventure destination and plays that specific card only to the travelers that have already show interest in similar activities. Playing any other angle is a waste of time for the distant destination.