Airbnb Stopped Listing in China – But it Still Wants Chinese Travelers
Photo Credit: Chinese tourists travel abroad to see Japan's cherry blossoms. Unsplash / he zhu
Skift Take
Airbnb may have exited China’s domestic market, but it hasn’t walked away from Chinese travelers.
Airbnb exited China’s domestic market nearly three years ago, but that doesn’t mean it’s given up on Chinese travelers.
“China outbound is a key part of our global expansion strategy,” an Airbnb spokesperson told Skift. “We continue to believe that supporting Chinese travelers as they explore the world is the best opportunity for Airbnb in China.”
The company has focused on capturing China’s outbound business since taking down all its mainland China listings in July 2022, following years of competition with local rivals Tujia and Xiaozhu. Before exiting, its domestic operations contributed only about 1% of Airbnb’s global revenue.
China drives what Airbnb calls the "corridor effect" — supporting growth in Asia-Pacific markets like Japan, South Korea, Australia, and in Southeast Asia.
Overnight reservations by Chinese travelers gr
