Meghan Carty, Skift
With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.
1 month ago
Maria Lenhart, Skift
Travel advisors are finding that kids are playing an increasingly important role in travel planning decisions. They must address the preferences of all family members, including their emotional needs.
1 month ago
Meghan Carty, Skift Research
Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.
1 month ago
