Articles tagged “gen z”

Why Trust Matters for Asia Tourism as Crisis Deepens

Why Trust Matters for Asia Tourism as Crisis Deepens

Xinyi Liang-Pholsena, Skift

The coronavirus not only exposes the varying political alignments between Asian governments with China, but also their different approaches to crisis communications, all of which would have knock-on impacts on travel confidence to a country.

2 weeks ago

What Consumers Told Us About Travel in 2019: Top Survey Findings From Skift Research

What Consumers Told Us About Travel in 2019: Top Survey Findings From Skift Research

Meghan Carty, Skift Research

Skift Research surveyed all types of travelers in 2019, highlighting the staying power of food tourism, how best to track the travel preferences of millennials and Gen Zers, and more. The top findings of the year will get you ready for 2020.

2 months ago

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Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Expedia Group Media Solutions + Skift

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

3 months ago

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New Research: Navigating New Opportunities for Meetings and Events in 2020

New Research: Navigating New Opportunities for Meetings and Events in 2020

CWT Meetings and Events + Skift

Meeting and event planners need to constantly restrategize as the industry steps into a new age of rapid innovation and digitalization. Otherwise, they risk being left behind amid today’s challenging economic climate and increasingly competitive market.

5 months ago

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

Meghan Carty, Skift

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

6 months ago

Travel Advisors Address the Power of Gen Z and the Emotional Quotient

Travel Advisors Address the Power of Gen Z and the Emotional Quotient

Maria Lenhart, Skift

Travel advisors are finding that kids are playing an increasingly important role in travel planning decisions. They must address the preferences of all family members, including their emotional needs.

6 months ago

Comparing Millennial and Gen Z Traveler Trends 2019: New Skift Research

Comparing Millennial and Gen Z Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

7 months ago