Knowing about Korean skincare from a YouTube video is different from standing inside an Olive Young store with 400 serums and no idea which one won't irritate your skin. NOL World is looking to solve that confusion.
When a travel company announces a “Chief Spring Officer,” it sounds like a gimmick, but Klook’s experiment reflects how platforms are trying close the gap between inspiration and booking. If this works, similar seasonal roles could emerge around major events.
With Japan slipping, Thailand is well positioned to benefit from China’s low-friction travel shift, but that will depend on maintaining perceptions of safety and stability, which are now decisive factors for Chinese travelers.
The move by Sono signals an ambitious pivot from no-frills airline to integrated travel platform, closely tied to the sprawling hospitality empire of its new parent company.
By lifting visa requirements for Chinese tour groups, South Korea expects to attract more visitors, boosting arrivals and spending, and potentially surpassing pre-pandemic tourism figures.
With the closure of Russian airspace resulting in flight times of up 14.5 hours, and lots of low-yielding leisure passengers, this probably isn't a dream route for Virgin Atlantic — but it'll be trying its best to make the numbers add up.