Japan Tourism Is Using Celebrity Chefs to Make the Country More Palatable to U.S. Travelers
Dan Peltier, Skift
Japan Tourism really thinks that U.S. travelers are turning Japanese, or at least their travel wish lists are. The tourism board is more building off the momentum it already has in the U.S. But most U.S. travelers don't speak Japanese, and that will continue to be a sticking point for the country's tourism.
2 months ago