Goa is trying to be about more than just its beaches. However, with low international tourism numbers, it has a lot of work to do to dig out of its hole.
The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.
A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.
Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.
Skift is honored to present the latest installment of our Generation Next series – this time dedicated to spotlighting remarkable women leaders shaping travel in the Middle East and North Africa