Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads
Photo Credit: An image of Top Chef alum Kwame Onwuachi from Hotel.com's Hotels Perfect 10 campaign. Hotels.com
Skift Take
While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.
Hotels.com is turning to celebrities to provide sales pitches in a campaign appearing on its own digital channels instead of TV.
The company launched Hotels Perfect 10 earlier this year, its first-ever episodic web series. It includes notable personalities sharing hotel tips and etiquette, favorite hotel experiences and recommendations. The campaign appears on Hotels.com's app and website, where featured hotels can be directly booked.
The first three episodes feature podcaster a
