A prolonged Russia-Ukraine war could quickly shift this cautious optimism and cause more devastating impacts for Europe's tourism industry. For now, getting ahead of the right messaging and ensuring seamless movement amid an ongoing pandemic will be key in boosting consumer confidence.
Attitudes about remote work and the need for business travel have fundamentally changed since before the pandemic. iSeatz’s new “State of Loyalty: 2022 Credit Card Rewards Report” charts how industry leaders can meet new consumer expectations around rewards, offers, and benefits.
Although a growing number of families are eager to travel together, convincing them to shell out big money for seemingly dry experiences is a tall order. So tour operators need to create lively environments for children to make their trips more appealing for the lucrative market.
With Asian destinations learning to live with the virus, recovery doesn't seem as elusive. A new Pacific Asia Travel Association (PATA) report goes to great lengths to explore how that recovery could play out.
Relocation options are running out for businesses as Ukraine’s borders become overwhelmed by growing numbers of refugees. The impact of the war is now set to spread even further across Europe.
Expect other big hotel companies to add more economy extended-stay brands. They'll wager that a business model that reduces labor costs will have staying power for the long-term.