Greenland wants more visitors. But only if it can handle them in an environmentally-friendly way, while not overwhelming its limited infrastructure and small population.
Some international travelers have been reconsidering their planned trips this year, even to countries safely far from the Ukraine war. Tourism leaders in France and Spain have been reacting in innovative and nimble ways.
There will always be a human element to hospitality, but technology can improve the experience for both customers and employees at a time when it is desperately needed.
British Airlines owner IAG says all the right things about supporting innovation to combat climate change, but with a net zero C02 emission pledge by 2050, it doesn't appear to be in an existential hurry.
Necessity is the mother of invention, and the pandemic forced companies in the travel industry to develop products quickly so they wouldn't get left behind. Everything was up for reassessment.
A new type of travel corridor is emerging, particularly between France, Germany and the UK, as tourists stay close to home when booking their first international trips in a long time.
Learning to live with Covid, Expedia expects an amazing summer for its Europe business, but is wary of the kind of restrictions that may come back, if at all they do.