Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign
Photo Credit: The second phase of Greater Boston CVB's All Inclusive Boston campaign has launched. Greater Boston CVB / Greater Boston Convention & Visitors Bureau
Skift Take
As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.
Be honest. Those of you who are familiar with Boston’s reputation for being racist — ranked in 2017 as the most unwelcoming city to Black people — likely scoffed when the first phase of the “All Inclusive Boston” campaign launched in 2021. Boston as a city that’s eager to receive visitors of all races isn’t exactly an easy story to sell.
But it appears the initial effort to push for representation wasn’t temporary, nor a marketing gimmick. The Greater Boston Convention & Visitors Bureau (Greater Boston CVB) in collaboration with Collette Phillips Communications and Proverb Agency, is back with a second phase of the “All Inclusive Boston” campaign — and it’s another bold step to change the city’s narrative.
