Why This New Luxury Hotel in Venice Is Hopping on the NFT Frenzy
Photo Credit: A guest room at the Ca’ di Dio Venice, a luxury hotel in Italy that's part of the VRetreats brand owned by Alpitour, Italy's largest tour company. Alpitour
Skift Take
Ca' di Dio is the first Venetian luxury hotel to offer a reservation via the trendy asset class NFT, or non-fungible token. Smart hotels everywhere are trying fresh ways to appeal to niche audiences, instead of just rely on Booking.com & company.
The five-star hotel Ca' di Dio will officially open in Venice on August 27. But through Monday, August 16, the parent company VRetreats is auctioning off a night's stay where a guest can enjoy the entire property by themselves. Notably, consumers must bid on a non-fungible token, or NFT for short.
An NFT is a token that can't be copied. That makes it like a digital deed. The new asset class became hip this year, even getting its own song on Saturday Night Live. In the first half of this year, auction house Christie's helped to sell $93.2 million of digital art, relying on nonfungible tokens for authenticity.
"We see using NFT for this auction as an advantage from a distribution point of view, not just from a marketing point of view," said Angelo La Riccia, commercial direct
