Articles tagged “blockchain”

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

2 months ago

Loyalty Programs See Opportunities in Blockchain Technology

Loyalty Programs See Opportunities in Blockchain Technology

James O'Brien and Dave Montali, Skift

Consumers, especially millennials, want loyalty points that aren't so difficult to redeem. To address that issue, startup Loyyal is now developing a universal point system based on blockchain technology that allows cross-partner redemption.

12 months ago

Why Airbnb and Other Travel Brands Are Interested in Blockchain Technology

Why Airbnb and Other Travel Brands Are Interested in Blockchain Technology

Deanna Ting, Skift

Blockchain technology has the potential to disrupt nearly every aspect of every industry imaginable. But can it overcome its predecessor's (Bitcoin) stumbles and, if so, how would it potentially work in the travel space?

1 year ago