Skift Take

Tripadvisor CEO Steve Kaufer told Skift that Tripadvisor Plus is "a super-high priority for the company." The program may find enthusiasts at the property level, but so far the largest hotel chains don't appear to be leaping on board.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week After several months in beta, Tripadvisor’s new subscription program for travelers, Tripadvisor Plus, officially launched in the U.S. Wednesday with a little help from the company's friends — or in this case, a couple of board members. Board member