Articles tagged “subscriptions”

Online Travel

Spain’s eDreams Odigeo Doubles Subscribers to 2 Million in 6 Months

Well, looky here. It isn't just short-term rentals and digital nomads "reinventing travel." eDreams Odigeo claimed a piece of that boast as it projected turning travel's business model upside down and having more than seven million members in its Prime subscription program by mid-2025.

Dennis Schaal | 6 days ago

Online Travel

A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out

The dominos are falling over the dashed hopes for Tripadvisor Plus. Chalk up CEO Kaufer and Chief Marketing Officer Lindsay Nelson as among the casualties with potentially more to come.

Dennis Schaal | 1 week ago

Online Travel

What Will Tripadvisor Look for In Its Next CEO?

If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.

Dennis Schaal | 2 weeks ago

Online Travel

Russia’s Aviasales to Debut Subscription Plan for Cashback on Hotels

The subscription experiment in travel is gaining momentum. Will company's ultimately make money on what in some cases are very low annual subscription prices? That's the plan.

Dennis Schaal | 1 month ago

Online Travel

How Far Will Google Take New Hotel and Environment Claims?

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

Dennis Schaal | 2 months ago

Online Travel

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Dennis Schaal | 2 months ago

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Dennis Schaal | 2 months ago

Announcements

Launching: A New Skift.com Focused on Readers

What's next for the travel industry? Let's start with new website and a new look for Skift.com.

Jason Clampet | 2 months ago

Online Travel

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Dennis Schaal, Skift | 3 months ago

Online Travel

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery

The Spanish online booking group has added 500,000 subscribers in the past three months. This may be the surest validation of the model the travel industry has seen to date.

Inti Landauro, Reuters | 3 months ago