Articles tagged “subscriptions”

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

Announcements

Launching: A New Skift.com Focused on Readers

What's next for the travel industry? Let's start with new website and a new look for Skift.com.

Launching: A New Skift.com Focused on Readers

Online Travel

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Online Travel

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery

The Spanish online booking group has added 500,000 subscribers in the past three months. This may be the surest validation of the model the travel industry has seen to date.

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery
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Business Travel

New Executive Focus Report: Loyalty & Subscription Summit

Skift recently hosted the Loyalty & Subscription Summit. Download the post-event report to learn about travel’s new frontier of subscriptions and the new rules of loyalty in 2021 and beyond.

New Executive Focus Report: Loyalty & Subscription Summit

Online Travel

Tripadvisor Finetunes Its Subscription Travel Bet

Perhaps you spent the pandemic moving house, baking bread, or home-schooling your kids. Tripadvisor spent the crisis tweaking its product mix to sell more subscriptions while also refreshing its mobile app. Mad props to everyone for making the most of things.

Tripadvisor Finetunes Its Subscription Travel Bet

Online Travel

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels

Adding channel managers to bypass global distribution systems Amadeus and Sabre isn't a super-duper game-changer for Tripadvisor Plus, but less friction and lower fees can lead to greater traction.

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels

Online Travel

Fintech, Superapps and Subscriptions Will Spur Flurry of Online Travel Copycats

In its rough outlines, Expedia begot Trip.com Group while Kayak and ITA Software begot Google Travel. Get ready for a flurry of clones in fintech, superapps, and subscription services in travel. In fact, it's already happening.

Fintech, Superapps and Subscriptions Will Spur Flurry of Online Travel Copycats

Online Travel

Tripadvisor Board Members Deliver Business for New Subscription Program

Tripadvisor CEO Steve Kaufer told Skift that Tripadvisor Plus is "a super-high priority for the company." The program may find enthusiasts at the property level, but so far the largest hotel chains don't appear to be leaping on board.

Tripadvisor Board Members Deliver Business for New Subscription Program

Online Travel

Clear Files for IPO in a Year Business Travelers Are Staying Away From Airports

The tech company Clear is hoping an IPO will help it fast-track a path to profitability. But for 11 years, it has been faster at speeding up security lanes than in getting to breakeven.

Clear Files for IPO in a Year Business Travelers Are Staying Away From Airports

Online Travel

Tripadvisor Seeks Credit Card Partners to Boost Subscription Sales

A Friday earnings call helped analysts quantify the potential of Tripadvisor's new direct-to-consumer subscription product. New numbers for the company as a whole were also hopeful. But wary hotel chains, resentful online travel agencies, and raging virus variants still pose risks.

Tripadvisor Seeks Credit Card Partners to Boost Subscription Sales

Online Travel

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

4 Key Takeaways From Skift’s Loyalty and Subscription Summit