Skift Take
Direct-booking advocates in the short-term rental space will face tough going long term because they have to deal with plenty of juggernauts. When the travel recovery gets under way in full, it will be Airbnb, Booking.com and Expedia spending billions of dollars to win over fickle, bargain-hungry travelers.
Editor's Note: This Briefing exclusively for subscribers to Skift Pro.
Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.
