Skift Take

Direct-booking advocates in the short-term rental space will face tough going long term because they have to deal with plenty of juggernauts. When the travel recovery gets under way in full, it will be Airbnb, Booking.com and Expedia spending billions of dollars to win over fickle, bargain-hungry travelers.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week Marriott's insistence that it will control guest data — online travel agency-style —for bookings on its Homes & Villas site has some property managers feeling even more deeply committed to finding ways to generate more direct bookings. "We have