Articles tagged “ctrip”

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

As Golden Week approaches, China’s travel rebound is set to lift global tourism. Destinations that cater to confident Chinese travelers seeking diverse, immersive experiences will win big.

Jane Sun has helped take Trip.com from a domestic hotel booking site to China’s leading online travel platform.

While the Chinese are spending big once again, they are doing so with a keen eye on their wallets, seeking the best value for their money.

China’s outbound travel is coming back, driven by favorable visa policies, increased airline capacity, and a growing interest in diverse global destinations. However, challenges remain, particularly in travel to the U.S.

The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.

2024 may be the first “back to normal" year for China's outbound travel since the pandemic, and Chinese tourists are leaning towards destinations with simpler visa processes.

Trip.com has reported a solid third quarter and sees no signs of a slowdown any time soon. But not keen to put all its eggs in one basket (China), the online travel company has also sets its sights on global expansion.

The post-pandemic Chinese traveler is a whole new ballgame, and travel companies need to understand that and step up their game.

While China easing group tour restrictions is a travel industry leap, don't expect a sudden surge of Chinese tourists. The revival might need a little more time to unfold.