Articles tagged “skift research”

MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in India’s rapidly evolving online travel market.

Today’s briefing tells listeners about the global travel outlook for the new year, Accor’s luxury focus, and more on Vacasa’s acquisition.

The traveler is our north star for navigating the complexities that 2025 will bring to travel. Thankfully, consumers tell us travel is a top priority, setting an upbeat tone for the year to come.

U.S. travel reflects cautious optimism, with growing financial confidence balanced against rising costs and shifting spending behaviors.

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.

Older women are traveling more and there are plenty of opportunities for the hotels and airlines to adapt their product offerings.

The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.