Travel Booking

Essential news about Expedia, Booking.com, TripAdvisor, and the leading online travel brands. Our editors and journalists bring readers breaking news and exclusive reports from the sector.

Travel Booking

Mobile Commerce’s Growing Opportunities for Travel: Latest Skift Research

Mobile is already the primary device for travel planning in the majority of the world. Still, mobile bookings are yet to surpass desktop bookings in volume or value. Undoubtedly, travel companies need to increase mobile investments while also deploying an overarching multi-device strategy to engage customers throughout.

Mobile Commerce’s Growing Opportunities for Travel: Latest Skift Research

Travel Booking

Top Travel Booking Apps: Look Who’s Winning the U.S. Now

Shifting consumer tastes in travel booking apps recently gave Hopper a boost over Booking.com and other rivals. But can the challenger brand sustain its lead?

Top Travel Booking Apps: Look Who’s Winning the U.S. Now

Travel Booking

Expedia Gives GetYourGuide Big Lift and 9 Other Travel Stories This Week

In big travel news this week, Skift looked Expedia partnering with GetYourGuide to help give it a big U.S. presence, four airlines that made more on ancillaries than ticket sales in 2020, and what the retirement of longtime CEO David Kong means for the future of Best Western.

Expedia Gives GetYourGuide Big Lift and 9 Other Travel Stories This Week

Online Travel

Google’s Ticketing for Attractions Off to Rough Start

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

Google’s Ticketing for Attractions Off to Rough Start
Free Read

Travel Booking

What Will the Next Phase of Travel Look Like? 4 Insights From the Industry’s Decision Makers

The audience at Skift Global Forum 2021 weighed in on questions about emerging trends and imperatives as the world re-emerges from the Covid-19 pandemic. The responses reveal an industry poised for growth and change.

What Will the Next Phase of Travel Look Like? 4 Insights From the Industry’s Decision Makers

Airlines

Hopper Partners With Spirit Airlines to Help It Sell More Extras

A significant ancillary play from the Canadian online travel agency, but not quite the leap forward for so-called new distribution capability in the U.S. many would want to see, given Spirit's reach and target flyers.

Hopper Partners With Spirit Airlines to Help It Sell More Extras

Online Travel

CheapOair Is Now Enrolling Flyers in AA Advantage

American Airlines gave CheapOair a vote of confidence in permitting the online travel agency to enroll AA Advantage members. Look for more online travel agencies to establish these types of deals.

CheapOair Is Now Enrolling Flyers in AA Advantage

Online Travel

Traveloka Taps Brakes on $400 Million SPAC Deal to Go Public

Are special purpose acquisition companies losing their shine? We'll find out more in the coming months as other travel startups plan to go public.

Traveloka Taps Brakes on $400 Million SPAC Deal to Go Public

Online Travel

Investor Actus to Inject Capital Into This Australian Luxury Online Travel Agency

Luxury Escapes, an e-commerce travel deals business, plans to raise as much as $70 million (A$100 million). Makes sense. Travel companies with capital in hand may be best-prepared for the pandemic rebound.

Investor Actus to Inject Capital Into This Australian Luxury Online Travel Agency

Online Travel

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Online Travel

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Online Travel

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery

The Spanish online booking group has added 500,000 subscribers in the past three months. This may be the surest validation of the model the travel industry has seen to date.

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery