Skift Pro Columns

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Hotels

Hilton’s LXR Boss: How to Stand Out Among Luxury Hotels

Hilton's small LXR brand is enjoying a growth spurt this year as it aims to appeal to a new breed of luxury travelers.

Hilton’s LXR Boss: How to Stand Out Among Luxury Hotels

Hotels

Accor Leans Into Premium Hotel Brands, Franchising, and China

What is Accor's hotel group strategy as of February 2024? An interview with Jean-Jacques Morin, Group Deputy CEO, and Martine Gerow, Group CFO.

Accor Leans Into Premium Hotel Brands, Franchising, and China

Hotels

Wyndham’s Latest Annual Report: 8 Things We Learned

Eight things jumped out at us from Wyndham annual financial filing. One surprise was that it has introduced an AI risk disclosure. That is something we expect will become commonplace in travel company filings.

Wyndham’s Latest Annual Report: 8 Things We Learned

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

Hotels

How to Run a $7.5 Billion Luxury Hotel Portfolio: Inside Gencom’s Strategy

Karim Alibhai's began his career at a Best Western motel. In the decades since, his firm Gencom has bought, sold, and developed eight Ritz-Carltons and dozens of other luxury hotels. Here's his formula.

How to Run a $7.5 Billion Luxury Hotel Portfolio: Inside Gencom’s Strategy

Hotels

Inside Minor Hotels’ Global Expansion

Minor Hotels has an aggressive growth strategy to expand by 2025. Details about the company's strategy reveal a lot about bigger-picture trends in the hotel sector.

Inside Minor Hotels’ Global Expansion

Hotels

How Posadas, Mexico’s Largest Hotel Group, Competes Against Global Giants

Posadas could be a partner for major hotel groups for co-marketing deals, given the quality of its Mexican resorts.

How Posadas, Mexico’s Largest Hotel Group, Competes Against Global Giants

Hotels

Four Seasons: Inside the Luxury Hotelier’s Strategic Evolution

Four Seasons has been re-evaluating brand strength, how staff caters to guests, and distribution strategy.

Four Seasons: Inside the Luxury Hotelier’s Strategic Evolution

Travel Technology

We Used the Meta AI Chatbot to Plan a Trip. Here’s What It Got Wrong.

If Meta wants its new AI chatbot to be used for travel, it has some catching up to do.

We Used the Meta AI Chatbot to Plan a Trip. Here’s What It Got Wrong.

Hotels

Choice-Wyndham: Debt? Private Equity? Other Bidders? What Comes Next

If an alternative asset investor like Blackstone gets interested, things could get even more interesting. Same if European hotel giant IHG made a bid of its own.

Choice-Wyndham: Debt? Private Equity? Other Bidders? What Comes Next