Skift Take

Deep-pocketed Google clearly didn't appease suffering travel advertisers in any meaningful way because it didn't have to — it's Google. Don't look for Google to find religion in terms of being a more collaborative partner perhaps until regulators would take it down a peg.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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This Week In Online Travel You are a top executive making all the important decisions at a major online travel company, and you’ve spent billions of dollars on Google advertising. Along comes the pandemic and you ask Google for a break on your outstanding bills because even yo