Articles tagged “rate parity”

Google Hotels Ads Could Make Gains With Chain Loyalty Rates

Google Hotels Ads Could Make Gains With Chain Loyalty Rates

Luke Bujarski, Skift Research

The big chains now offer special book-direct deals through Google Hotel Ads. This helps with click-through and conversions, but also with new loyalty member acquisition — everything a growing hotel chain needs in an ad partner.

11 months ago

Booking.com’s Hotel Rate Practices Get Slapped Down in Germany

Booking.com’s Hotel Rate Practices Get Slapped Down in Germany

Dennis Schaal, Skift

The German regulator's ruling to reject Booking.com's reformed hotel rate practices as not going far enough could be a landmark decision if it holds up upon appeal and if other European countries follow Germany's lead. Booking.com may have the leverage to inhibit hotel partners from getting carried away on discounting but the ruling is a victory for consumers nonetheless.

3 years ago

Booking.com Settles With European Regulators & Agrees To Lower Hotel Rates

4 years ago

Expedia CEO on Changing the Relationship With Hotels

Expedia CEO on Changing the Relationship With Hotels

Dennis Schaal, Skift

Lawsuits didn't kill hotel rate parity. Instead, it is Big Data, analytics, advertsiing retargeting and personalization that are making enforcement of rate-parity provisions almost untenable.

5 years ago

Switzerland probes Booking.com, Expedia and HRS on hotel rate parity

Switzerland probes Booking.com, Expedia and HRS on hotel rate parity

Dennis Schaal, Skift

You can expect that the online travel agencies eventually will have to alter their hotel rate parity practices -- in Europe, at least.

6 years ago

Hotels and booking sites now face suit in U.S. over hotel price-fixing “conspiracy”

Hotels and booking sites now face suit in U.S. over hotel price-fixing “conspiracy”

Dennis Schaal, Skift

This suit could get really interesting, although only the courts or regulators will ultimately decide if the anti-competition claims pass legal muster. If the plaintiffs prevail, then hotel-OTA rate-parity practices in the U.S. could get tossed out the window.

6 years ago