Finding the Right Formula for Promoting Luxury Pandemic Staycations in Asia
Photo Credit: Capella Singapore: Who says locals won't holiday at home? Capella Singapore
Skift Take
Asia’s luxury hotels are competing for staycations with ideas, not price. A valuable outcome will be a rise in partnerships as hotels tie up with various local companies to curate new experiences to entice locals.
The priciest hotels in Singapore, Bangkok, and Hong Kong are clutching the prestigious status to their chests as the business of attracting local staycationers begins in earnest.
Local couples or families who hope that Covid-19 may offer them a chance to holiday in a six star at the price of a five star — especially as these cities have limited domestic demand — will be disappointed that rates, although discounted, still look fairly six stars-like when viewed against a pandemic light.
An entry-level staycation at Capella Singapore starts from $613 (S$846), while in Bangkok a staycation in a river view pool villa at The Siam costs $568 (17,900 baht). Both rates are per room per night and exclude taxes of 17 and 17.7 percent respectively.
A “We Meet Again - The Eight Loves of The Peninsula Hong Kong” costs $784 (HK$6,080) for a night's stay in a superior suite, although the second night or a second room is at half price. A chance to stay in a residence suite at Raffles i
