Skift Global Forum Preview: Canyon Ranch Holds Fast to Wellness Mission
Photo Credit: A treehouse accommodation at the soon-to-be-opened Canyon Ranch Woodside in California. Canyon Ranch
Skift Take
Canyon Ranch is pretty relaxed about its market status in the wellness space. It's keeping its head down while adding partnerships and locations at its own pace.
Industry trailblazer Canyon Ranch preaches wellness through healthy eating, physical fitness, and relaxation to its guests.
The 40-year-old hospitality company currently owns two resorts in Lenox, Massachusetts, and Tucson, Arizona, with a third location set to open this fall just north of Silicon Valley in Woodside, California. The upcoming location will feature the brand's first stand-alone retreat model and will offer guests personalized, immersive luxury wellness experiences.
In addition to its resort and retreat properties, Canyon Ranch has also formed lucrative partnerships over the years in all corners of the travel industry. The company currently runs spa facilities on 22 cruise lines, as well as The Venetian Resort in Las Vegas.
Canyon Ranch in 2018 also partnered with Singapore Airlines to bring its wellness expertise on board aircraft. Its offerings include healthy menus and stretching exercises to make long flights more pleasurable for travelers.
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