Articles tagged “skift global forum”

Skiftx Original
Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

SkiftX

Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

2 weeks ago

Skiftx Original
Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

SkiftX

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

2 weeks ago

Skiftx Original
Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

SkiftX

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

2 weeks ago

Skiftx Original
Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

SkiftX

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

3 weeks ago

Skiftx Original
Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

SkiftX

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

3 weeks ago

Federal Judge Warns Carnival on Ocean Pollution: Promise Less, Act More

Federal Judge Warns Carnival on Ocean Pollution: Promise Less, Act More

Rosie Spinks, Skift

Carnival Corp. may now make a point of trumpeting its sustainability efforts, but it's worth remembering that it's on environmental probation for a reason.

3 weeks ago

Catch Skift Global Forum 2019 Interviews, Now on Video

Catch Skift Global Forum 2019 Interviews, Now on Video

Tom Lowry, Skift

It's not too late to join the party. If you missed Skift Global Forum last month, we have your back. Videos from our session interviews with travel CEOs and leaders are now available.

3 weeks ago

The Greening of Travel: Read the New Magazine

The Greening of Travel: Read the New Magazine

Tom Lowry, Skift

Check out our magazine to learn how travel must embrace its responsibility to the world. We offer eight tenets to help you make it happen.

4 weeks ago

Everyone Has a Role to Play in Responsible Tourism, Say Adventure Travel Veterans

Everyone Has a Role to Play in Responsible Tourism, Say Adventure Travel Veterans

Elizabeth Osder, Skift

There is no magic bullet, but everyone has a job to do in protecting the most remote and precious destinations. Tour operators and guides must work together within their communities and with their competitors to create experiences that connect with guests — and send home passionate ambassadors to educate their communities.

4 weeks ago

New Owner Airbnb Will Not Dilute the HotelTonight Brand, CEO of Booking App Says

New Owner Airbnb Will Not Dilute the HotelTonight Brand, CEO of Booking App Says

Raini Hamdi, Skift

Airbnb’s focus on adding independent hotels instead of all-and-sundry is a smart approach. The vacation rentals company made more than $1 billion in revenue for the second quarter and intends to go public during 2020. It can't afford to meddle with the model.

1 month ago

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Raini Hamdi, Skift

Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: Staying Human in the Age of Data, a must-read for decision makers in travel.

1 month ago

Amtrak CEO Sees Short-Haul Flight Hassles as Fuel for the Railway’s Turnaround

Amtrak CEO Sees Short-Haul Flight Hassles as Fuel for the Railway’s Turnaround

Andrew Sheivachman, Skift

Amtrak's modernization effort is underway. If it remains nimble, it can take advantage of shifts in consumer behavior as car ownership declines and travelers look to avoid the headache of heading to the airport for a short flight.

1 month ago