Articles tagged “sgf2019”

Online Travel

Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

Travel brands are using sophisticated data tools and novel customer acquisition strategies to boost revenues and foster deeper engagement with their consumers, according to the latest findings from Mastercard’s data services team.

Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

Business Travel

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Hotels

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Online Travel

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Announcements

Catch Skift Global Forum 2019 Interviews, Now on Video

Catch Skift Global Forum 2019 Interviews, Now on Video

Announcements

The Greening of Travel: Read the New Magazine

Check out our magazine to learn how travel must embrace its responsibility to the world. We offer eight tenets to help you make it happen.

The Greening of Travel: Read the New Magazine

Tourism

Everyone Has a Role to Play in Responsible Tourism, Say Adventure Travel Veterans

There is no magic bullet, but everyone has a job to do in protecting the most remote and precious destinations. Tour operators and guides must work together within their communities and with their competitors to create experiences that connect with guests — and send home passionate ambassadors to educate their communities.

Everyone Has a Role to Play in Responsible Tourism, Say Adventure Travel Veterans

Business Travel

Travel’s Green Revolution Remains a Work in Progress

We're at the beginning of a period of long-term change toward more sustainable business practices from members of the global travel industry. Executives who take a proactive approach will be rewarded for not just being ahead of the curve but doing the right thing.

Travel’s Green Revolution Remains a Work in Progress