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Among the many topics discussed last week at Skift Global Forum was how travel brands should distinguish themselves in a post-experience economy. We asked executives from airlines to hospitality to destination marketing groups to tell us how they see this future, and what it will mean for travelers and for their businesses.
As part of the Forum, we released a magazine featuring an essay that explores the challenges of creating a post-experience economy. We also offered eight tenets of a post-experience economy, a list every travel executive should commit to memory.
As Business Travel Editor Andrew Sheivachman writes in the essay: “The post-experience economy, as Skift sees it, represents a paradigm that travel brands will have to embrace at the risk of being left behind by consumers who are hungry to spend money on memorable experiences. A vacation mediated by a la carte ordering via mobile phone is antithetical to our vision of travel’s future, where the now-disappointing and mundane elements of a trip become a strength instead of a weakness.”
Read the digital magazine to find the fullest insights on this provocative idea.
WHAT YOU’LL FIND INSIDE
Travel in the Age of Sameness: If everyone is marketing experiences, and if everything has become an experience, what does it mean to be truly different in travel?
8 Tenets of the Post-Experience Economy
By The Numbers: Great charts on fastest-grown experience categories, shifting up the progression of economic value, and external factors that lead to transformational moments.
The following sponsors made Skift Global Forum 2018 possible.
Puerto Rico Tourism Authority, ResponseTap, Travelsify, LivePerson, Five Star Alliance, Koddi, VisitDallas, BrandUSA, Pinterest, LiveRamp, RateGain, MediaAlpha, HotelBeds, Sojern, VSA Partners, Tinyclues, AIG Travel, Mastercard, Collinson, Accenture, Accenture Amadeus Alliance, Jordan Tourism Board, Switchfly, Fareportal, and Cvent.