Skift Global Forum Recap: How Airlines Can Maximize the Results of Ancillary Merchandising
Airlines have reaped huge rewards in recent years from sales of ancillary products. But as we discovered during this Skift Global Forum panel, their future success is by no means assured. Airlines will need to learn to think more like retailers, using what they know about customers to deliver the right products and services that meet passengers’ constantly changing needs.
Skift | 5 years ago