Tune in for insight from travel metasearch executives about advertising, standing out in a crowded field, and trying to create product that users will love.
Why search for travel on one site when you can search a bunch all at once? That’s the concept behind travel metasearch companies, which take your query for a hotel in Paris, for example, and give you the chance to book it across multiple sites.
We had the leaders of several metasearch companies speak recently at Skift Forum Europe in London. Those included Trivago managing director Johannes Thomas, Kayak co-founder and CEO Steve Hafner, Momondo Group CEO Hugo Burge, and Skyscanner co-founder and CEO Gareth Williams.
Each of those executives also sat down with News Editor and podcast host Hannah Sampson behind the scenes in the Skift Take Studio.
The companies all had newsy developments recently: Trivago went public late last year, Kayak parent company Priceline Group announced plans to buy Momondo Group earlier this year, and Chinese travel firm Ctrip acquired Skyscanner at the end of 2016 for more than $1.7 billion dollars.
Our discussions were wide-ranging and touched on advertising strategies, competition in the metasearch space, evolving customer behavior, the emergence of natural language and voice search, and how to get users to love the product.
This mini-episode is one of several conversations we’re bringing you from backstage at Skift Forum Europe.
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Photo Credit: From left, Momondo Group's Hugo Burge, Trivago's Johannes Thomas, Kayak's Steve Hafner and Skyscanner's Gareth Williams. Skift
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