Articles tagged “momondo”

Online Travel

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Online Travel

Booking Holdings Tweaks Momondo’s Marketing Strategy

Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?

Booking Holdings Tweaks Momondo’s Marketing Strategy

Online Travel

Priceline Bought Momondo and That Was Far Different From Ctrip’s Skyscanner Acquisition

Priceline's acquisition of Momondo strengthens Kayak in regions where it had less market share, including the UK, Nordics, and Russia. Keeping Momondo out of the hands of a rival, or a potential one, also protects the Kayak brand and Priceline as a whole.

Priceline Bought Momondo and That Was Far Different From Ctrip’s Skyscanner Acquisition

Online Travel

Kayak Sets Layoff Process in Motion for Nearly 50 Momondo Group Employees

You can't blame the Priceline Group and Kayak for cutting costs and axing employees because they are part of a public company and their role is to make money for shareholders. Still, Kayak should do as much as possible to ease the transition for the people who built the Cheapflights and Momondo brands.

Kayak Sets Layoff Process in Motion for Nearly 50 Momondo Group Employees

Online Travel

5 Takeaways on the Future of Travel Search and Booking

If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.

5 Takeaways on the Future of Travel Search and Booking

Online Travel

Momondo Group Is Still Spending Big to Fund Expansion

The Momondo Group knows it has to spend big to catch up with the competition. Its growth caught the attention of the Priceline Group, which will be hoping the acquisition, if approved by regulators, will help boost its European metasearch operation.

Momondo Group Is Still Spending Big to Fund Expansion

Online Travel

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Online Travel

Momondo CEO Says Rival Skyscanner’s Strategy Would Confuse Consumers

Whether it's a booking site or a hotel, how do you create differentiation where there is so much sameness all around? Create a brand that consumers love and want to engage with.

Momondo CEO Says Rival Skyscanner’s Strategy Would Confuse Consumers

Online Travel

How Momondo Outcompeting Kayak in Europe Led to Its Acquisition

Momondo Group thinks the key to differentiation in metasearch is to create an emotional connection with the customer. Price-focused Kayak wants to learn a thing or two.

How Momondo Outcompeting Kayak in Europe Led to Its Acquisition

Online Travel

Priceline Says It Won’t Get Bogged Down by Acquisitions, Like Expedia Did

The Priceline Group will consider various strategies to further its priority of increasing its lodging supply. The reason? The more choice, the better the conversion rates of lookers into bookers. When people tell you Airbnb won't ever get into selling hotel rooms, then consider the lessons Priceline has learned about adding rooms.

Priceline Says It Won’t Get Bogged Down by Acquisitions, Like Expedia Did