Enhancing Guest Profiles and Automating Communications in Hotels

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well. [Sponsored by CendynONE]
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How Travel Brands Are Facing Global Translation Challenges

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages. [Sponsored by Smartling]
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Messaging Strategies for Travel Brands in a Post-App Economy

Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. [Sponsored by Checkmate]
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How Airlines Can Build a Customer-Centric Digital Experience

In this report, we look at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel empowering them with the tools and information to respond appropriately to customer needs. [Sponsored by Sabre Airline Solutions]
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NEW SKIFT DATA DECK: THE FORCES SHAPING BUSINESS TRAVEL

The Forces Shaping Business Travel Data Deck paints a picture of the current business travel landscape and the trends impacting the business traveler of the future through a curation of charts, stats, and data. [Sponsored by Lyft] || DOWNLOAD DATA DECK