Articles tagged “smartling”

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How Global Travel Brands Can Get Their Employees on the Same Page

How Global Travel Brands Can Get Their Employees on the Same Page

Smartling + Skift

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

1 year ago

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Building Trust Across Borders Through a Global Content Strategy

Building Trust Across Borders Through a Global Content Strategy

Smartling + Skift

In our current era of global anxiety, the brands that will have an advantage with today’s travelers are those that will be able to help ease traveler friction, build trust, and alleviate stress through easily accessible, relevant content.

1 year ago

Skiftx Original
Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry

Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry

SkiftX

Technology-first companies like Uber and Airbnb are leading the charge in being more inclusive to consumers by expanding their language offerings, but it appears the rest of the travel industry still has a way to go.

2 years ago

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The Link Between Language and Booking for International Travelers

The Link Between Language and Booking for International Travelers

Smartling + Skift

As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!

3 years ago

Skiftx Original
4 FREE Trends Reports and a Data Deck on the Forces Shaping Business Travel

4 FREE Trends Reports and a Data Deck on the Forces Shaping Business Travel

SkiftX, SkiftX

While we’re off celebrating the Fourth of July, here are 4 FREE Trends Reports and a brand new Data Deck to get you through the day

3 years ago

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New Skift Report: How Travel Brands Are Facing Global Translation Challenges

New Skift Report: How Travel Brands Are Facing Global Translation Challenges

Smartling + Skift

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

3 years ago