Hotels are beginning to leverage the power of travel agent partners in their conflict with online booking sites.
Hotels have long placed lower rates on channels more advantageous to driving revenue. That some travel agents are finally wising up to the lack of rate parity is unlikely to change that.
Delta, American, United and Southwest are enjoying their moment now, with industry consolidation stabilizing the market, so they aren't likely to risk the disruption that Lufthansa's actions are likely to trigger.
Expect other airlines to follow Lufthansa's lead.
The big question for the Lufthansa Group is whether other airlines will follow its lead. Either way, things are about to get nasty.
Putin is riding a wave of nationalism in Russia and he intends to mess with foreign companies' businesses, including Internet, airline and other travel companies, in a backlash against European and American sanctions.
With an additional $1.9 billion in its coffers, Amadeus could reward investors and also buy a lot of stuff.
When Expedia gets around to talking about acquiring Travelocity outright, the relationship between Travelocity parent Sabre and Expedia is already so close they will have no problem getting their phone calls answered. Sabre is counting on such a sale, telling investors that it is guaranteed to increase shareholder value.
Travelport is still overwhelmingly tied into the air business, but this acquisition and other recent moves helps it to begin the uphill battle to diversify.
This is an odd, yet astute pairing of mobile-oriented startup, Silvercar, and a global distribution system, Travelport. This is a smart way for Silvercar to broaden its service to business travelers who are looking for a premium rental during their employee travels.