Digital Travel Marketing This Week: Ryanair and EasyJet’s Image Transformation

This week examines the ongoing marketing strategy shifts happening among Europe's top budget airlines, Ryanair and EasyJet. While the two carriers continue to eat away at market share from the continent's "flag-carrier" airlines, they so far have struggled to gain legitimacy with high-spending fliers like business travelers. That seems to be changing, thanks to recent efforts by both carriers to redesign their logos, crew uniforms and livery in favor of a more modern look aimed to appeal to more deep-pocketed travelers. Read on below for more analysis. Low-Cost Carriers and the Marketing Move Towards Upscale Budget airlines in Europe like Ryanair and EasyJet have long been regarded as the upstarts of the aviation industry, with no-frills serv