Today we are launching the latest report in our Skift Trends Reports service, The Rise of the On-Demand Economy in Travel.

Is “on-demand” that new? Well, not really. If you consider pizza delivery part of the on demand economy, then it’s been around for quite a while. The newer wave of Uber-ized on demand services are new though and are shaking up the industry.

Or should we say Uber itself is shaking up the industry. Apart from GrubHub, no other on demand marketer has any real brand recognition. The Uber threat is real though and fearing an “Uber for X,” hotels and airlines have been busy addressing gaps in the market with smartphone-friendly on-demand services. This is good news for consumers. Imagine, for instance, that the next time you exit your plane after a red-eye flight, a steaming cup of coffee is waiting for you at the airport Starbucks. It could happen.

In this report, we look at who’s doing what and who’s doing it well. Execs from Southwest Airlines, Gogo, HotelTonight, and other companies weigh in on how on demand is changing the industry and consumers’ expectations.

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NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.

About These Reports

This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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