Loyalty is no longer about outsmarting the system to earn points. It's about spending money, first and foremost.
What to Know Now
There are strange rumblings coming from Delta’s loyalty program that should have any frequent flier concerned. As we all know, the airline is in the midst of rebuilding itself as America’s premium carrier with a mileage program geared towards high-revenue travelers.
While that strategy cut out a large portion of budget travelers, at least it was consistent. But the changes keep coming. In a kerfuffle earlier this month, the airline eliminated their award chart, putting customers in the dark about how much mileage tickets should reasonably cost. Now, they’ve apparently eliminated many low-cost award tickets within 21 days of departure — a huge benefit that many frequent fliers enjoy.
What the heck is going on? Gary from View from the Wing hypothesizes that the airline is getting ready to change their awards to revenue based — that is, X miles = Y dollars in travel credit. It’d be a tectonic change to how we earn and spend miles and it could also be far less lucrative for those that use them. For those with huge mileage balances, plan accordingly.
Social Quote of the Day
Employees, Retirees and frequent flyers demand @united ceo to reresign https://t.co/KvJ8kKQBjG
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Can be sent to gm[at]skift[dot]com or to @grantkmartin
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