Interview: Leading Hotels of the World CEO on Branding the Independents
Photo Credit: Leading Hotels of the World CEO Ted Teng. Leading Hotels of the World
Skift Take
Although there are seismic shifts in Leading Hotels' business caused by changing consumer behavior, marketing trends and booking habits, Teng is not concerned with major chains' entrance into the sector. He believes that his and similar organizations offer a specialty product that cannot be recreated for the masses.
Editor’s Note: This interview is part of Skift's CEO interview series. This series is with hospitality CEOs talking about the Future of the Guest Experience and the evolving expectations and demands of hotel guests. Check out all the interviews as they come out here. Also, enjoy the previous series on the Future of Travel Booking, with online travel CEOs.
In the vast space between the independent hotel and the big brand sit multiple hospitality consortia and organizations that have some of the same marketing and promotional functions as the big operators while also staying focused on the unique properties that make up their portfolios.
And as brands get bigger and online travel agencies offer nearly everything, this segment is growing as hotels and groups seek to find a new way to group like-minded properties around the world. Just this week National Geographic entered the market with its Unique Lodges concept. It joins a field that contains both old-school marketing operati
