Articles tagged “independent hotels”

This is the trade independent hotels keep making: a major hotel group’s reach in exchange for a fee and a fight to stay distinctive. Palisociety thinks the math works.

Asia’s hotel pipeline is still growing, but an increasing share of that growth is coming from existing properties rather than new builds, as owners tap global brands like Accor for distribution, loyalty, and pricing power.

IHG’s 21st brand underscores how major hotel groups are multiplying “collection” labels to capture independents, even as questions about portfolio overlap grow louder.

Now that the tourism infrastructure is more dialed in, the Maldives is primed for sharper points of view and more independent thinking

Arlo Hotels' owner is hoping to profit from the recent popularity of lifestyle brands.

Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.

Preferred’s real advantage may not be flexibility or cost. It’s relationships. Whether that scales in an increasingly transactional market is the bigger question.

IHG’s decision to debut its new soft brand outside of the Americas says a lot about its strategic thinking.

Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe."

Iberostar’s family ownership lets it make bold, long-term bets on guest experience and ocean health that many public hotel groups can’t.