Articles tagged “independent hotels”

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How Small, Independent Hotels Are Using Tech to Be More Competitive

How Small, Independent Hotels Are Using Tech to Be More Competitive

Expedia Group Lodging Partner Services + Skift

Independent hotels struggle to keep up with larger hotels and chains when it comes to adopting the latest technology, thanks to high costs and complexity of implementation. However, they stand to benefit substantially if they adopt the right systems.

2 months ago

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5 Ways Independent Hotels Can Fight For and Win Direct Bookings

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

NAVIS + Skift

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

5 months ago

Best Western Plugs Luxury Gap by Buying WorldHotels

Best Western Plugs Luxury Gap by Buying WorldHotels

Raini Hamdi, Skift

Is this the beginning of a new cycle of global hotel chains buying independent hotel groups? As competition intensifies for soft brands, more of such consolidations should not surprise anyone.

11 months ago

Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge

Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge

Dennis Schaal, Skift

A year from now — or perhaps sooner — we wouldn't be at all surprised to hear Expedia executives admit that hotels' direct-booking campaigns were having more of an adverse impact than the company initially articulated. Hotels have taken back some control from Expedia, and its shift toward independent hotels has far-reaching implications.

2 years ago

Study Hotels Founder on Why True Independence Matters More Than Ever

Study Hotels Founder on Why True Independence Matters More Than Ever

Deanna Ting, Skift

When everyone else in hospitality is going asset light or turning to soft brands, Study Hotels is content to do its own thing and at its own pace.

2 years ago

AccorHotels Ends Its Quest to Be a Booking Engine for Independent Hotels

AccorHotels Ends Its Quest to Be a Booking Engine for Independent Hotels

Deanna Ting, Skift

Signs that this experiment wasn't going well were already evident. But given that the online travel agencies aren't faring so well, either, at the moment, we wonder: Does this mean there might be something fundamentally wrong with this type of intermediary relationship? How do hotels and online travel agencies need to evolve to survive then?

2 years ago

AccorHotels Finds Competing With Expedia Is Harder Than Expected

AccorHotels Finds Competing With Expedia Is Harder Than Expected

Patrick Whyte, Skift

The candid comments of the Accor CFO show just how difficult it is for hotel companies to compete with the big online travel agencies. You can't do it half-heartedly and AccorHotels will have to decide how much effort it is willing to put in to the initiative.

2 years ago

AccorHotels Buys Digital Specialist to Bolster Services for Independent Hotels

AccorHotels Buys Digital Specialist to Bolster Services for Independent Hotels

Deanna Ting, Skift

Seriously, though: Do we need to start publishing a weekly column called "What AccorHotels Bought and/or Invested in This Week?"

3 years ago

Interview: Accor Hotels CEO on Moving Fast While Others Fail

Interview: Accor Hotels CEO on Moving Fast While Others Fail

Dennis Schaal, Skift

Accor CEO Sebastien Bazin thinks the hotel industry has failed to get a wake-up call over the last 15 years and has missed out on wave after wave of digital innovation. He's saying all the right things about Accor addressing these past shortcomings, although the jury is still out on how much he'll be able to accomplish.

4 years ago

New Free Report: Online Marketing and Distribution Strategies for Independent Hotels

New Free Report: Online Marketing and Distribution Strategies for Independent Hotels

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. For independents, an online marketing and distribution strategy that integrates best practices across direct- and third-partychannel bookings, search, inventory management and guest incentives plus considerations of the mobile traveler and the social web is key to capturing and retaining guests.

4 years ago

Starwood’s New Tribute Brand Is Inspired by Its Most Loyal Guests

Starwood’s New Tribute Brand Is Inspired by Its Most Loyal Guests

Samantha Shankman, Skift

Starwood boasts the most progressive and design-friendly brands among its competitors; however, even that is not enough to satiate consumers' demands for independent properties that they perceive bring them closer to a local, intimate experience.

5 years ago

What Expedia and Priceline Growth Means to an Independent Hotel

What Expedia and Priceline Growth Means to an Independent Hotel

Dennis Schaal, Skift

Independent hotels and chains will all feel the impact of the consolidation of Orbitz Worldwide into Expedia Inc. Independents didn't have much clout before the acquisition, and the chains will feel the pressure, too.

5 years ago