Lessons on Airline Branding From Southwest’s Top Marketing Officer
Jason Clampet, Skift
We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.
4 years ago
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Jason Clampet, Skift
We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.
4 years ago
Jason Clampet, Skift
Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.
4 years ago
Jason Clampet, Skift
The digital should enable people to more fully embrace the physical rather than serve as a shallow replacement.
4 years ago
Jason Clampet, Skift
Airbnb needs to figure out a way to work neighbors into the equation.
4 years ago
Rafat Ali, Skift
All of the 24 videos from Skift Global Forum 2014, online now. Watch, share, embed, whatever you fancy!
4 years ago
Rafat Ali, Skift
All of the 24 videos from Skift Global Forum 2014, online now. Go see why everyone was raving about the conference!
5 years ago
Jason Clampet, Skit
Seeing someone who does "responsible tourism" actually do responsible tourism is incredibly refreshing.
5 years ago
Jason Clampet, Skift
MasterCard and its credit card rivals can maintain their edge over insurgent payment systems only if they keep their focus on the consumer rather than what they can get out of the consumer.
5 years ago
Jason Clampet, Skift
The only frustrating thing about listening to Orson is hearing all the good ideas that get left on the cutting room floor.
5 years ago
Jason Clampet, Skift
Reid has the freedom to be provocative and the experience to be right about what he says.
5 years ago
Jason Clampet, Skift
Despite its size, Southwest is more capable of delivering a consistent brand and user experience -- mainly for good, but sometimes for bad -- than any other major airline in the U.S.
5 years ago
Jason Clampet, Skift
Ambrose isn't the biggest travel investor by far but he knows where the money is headed and where it wants to go.
5 years ago