Articles tagged “sgf2014”

Lessons on Airline Branding From Southwest’s Top Marketing Officer

Lessons on Airline Branding From Southwest’s Top Marketing Officer

Jason Clampet, Skift

We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.

4 years ago

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Jason Clampet, Skift

Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.

4 years ago

The Future of Travel Is About Connecting the Digital With the Physical

The Future of Travel Is About Connecting the Digital With the Physical

Jason Clampet, Skift

The digital should enable people to more fully embrace the physical rather than serve as a shallow replacement.

4 years ago

Airbnb’s Head of Hospitality on Improving the Guest Experience

Airbnb’s Head of Hospitality on Improving the Guest Experience

Jason Clampet, Skift

Airbnb needs to figure out a way to work neighbors into the equation.

4 years ago

All Skift Global Forum Videos Are Now Available on YouTube

All Skift Global Forum Videos Are Now Available on YouTube

Rafat Ali, Skift

All of the 24 videos from Skift Global Forum 2014, online now. Watch, share, embed, whatever you fancy!

4 years ago

All Videos From the Skift Global Forum Are Now Available For Viewing

All Videos From the Skift Global Forum Are Now Available For Viewing

Rafat Ali, Skift

All of the 24 videos from Skift Global Forum 2014, online now. Go see why everyone was raving about the conference!

4 years ago

Skift Forum Video: How to Build an Ethical Tourism Company

Skift Forum Video: How to Build an Ethical Tourism Company

Jason Clampet, Skit

Seeing someone who does "responsible tourism" actually do responsible tourism is incredibly refreshing.

4 years ago

Skift Forum Video: MasterCard’s CMO on the Future of Seamless Payments

Skift Forum Video: MasterCard’s CMO on the Future of Seamless Payments

Jason Clampet, Skift

MasterCard and its credit card rivals can maintain their edge over insurgent payment systems only if they keep their focus on the consumer rather than what they can get out of the consumer.

4 years ago

Skift Forum Video: The Secret to Building the Perfect Airplane Seat

Skift Forum Video: The Secret to Building the Perfect Airplane Seat

Jason Clampet, Skift

The only frustrating thing about listening to Orson is hearing all the good ideas that get left on the cutting room floor.

4 years ago

Skift Forum Video: Virgin America’s Founding CEO on Building an Airline Customers Love

Skift Forum Video: Virgin America’s Founding CEO on Building an Airline Customers Love

Jason Clampet, Skift

Reid has the freedom to be provocative and the experience to be right about what he says.

4 years ago

Skift Forum Video: Southwest’s CMO on the Right Way to Brand an Airline

Skift Forum Video: Southwest’s CMO on the Right Way to Brand an Airline

Jason Clampet, Skift

Despite its size, Southwest is more capable of delivering a consistent brand and user experience -- mainly for good, but sometimes for bad -- than any other major airline in the U.S.

4 years ago

Skift Forum Video: Understanding The Travel Startup Investment Landscape

Skift Forum Video: Understanding The Travel Startup Investment Landscape

Jason Clampet, Skift

Ambrose isn't the biggest travel investor by far but he knows where the money is headed and where it wants to go.

4 years ago