Articles tagged “sgf2014”

Airlines

Lessons on Airline Branding From Southwest’s Top Marketing Officer

We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.

Lessons on Airline Branding From Southwest’s Top Marketing Officer

Hotels

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Online Travel

The Future of Travel Is About Connecting the Digital With the Physical

The digital should enable people to more fully embrace the physical rather than serve as a shallow replacement.

The Future of Travel Is About Connecting the Digital With the Physical

Hotels

Airbnb’s Head of Hospitality on Improving the Guest Experience

Airbnb needs to figure out a way to work neighbors into the equation.

Airbnb’s Head of Hospitality on Improving the Guest Experience

Announcements

All Skift Global Forum Videos Are Now Available on YouTube

All of the 24 videos from Skift Global Forum 2014, online now. Watch, share, embed, whatever you fancy!

All Skift Global Forum Videos Are Now Available on YouTube

Announcements

All Videos From the Skift Global Forum Are Now Available For Viewing

All of the 24 videos from Skift Global Forum 2014, online now. Go see why everyone was raving about the conference!

All Videos From the Skift Global Forum Are Now Available For Viewing

Online Travel

Skift Forum Video: MasterCard’s CMO on the Future of Seamless Payments

MasterCard and its credit card rivals can maintain their edge over insurgent payment systems only if they keep their focus on the consumer rather than what they can get out of the consumer.

Skift Forum Video: MasterCard’s CMO on the Future of Seamless Payments

Airlines

Skift Forum Video: The Secret to Building the Perfect Airplane Seat

The only frustrating thing about listening to Orson is hearing all the good ideas that get left on the cutting room floor.

Skift Forum Video: The Secret to Building the Perfect Airplane Seat

Airlines

Skift Forum Video: Virgin America’s Founding CEO on Building an Airline Customers Love

Reid has the freedom to be provocative and the experience to be right about what he says.

Skift Forum Video: Virgin America’s Founding CEO on Building an Airline Customers Love

Airlines

Skift Forum Video: Southwest’s CMO on the Right Way to Brand an Airline

Despite its size, Southwest is more capable of delivering a consistent brand and user experience -- mainly for good, but sometimes for bad -- than any other major airline in the U.S.

Skift Forum Video:  Southwest’s CMO on the Right Way to Brand an Airline