2014 › October

The "What's New & Next" brand positioning at W Hotels has always embraced inclusivity and diversity, but it's never been this vocal about it before.

Discover what type of travel startups attract venture capital funding, see where the smart money is going, and understand some of the common mistakes that startups make as they seek funding and strive to build their new businesses.

Lobbying firm Dickstein Shapiro tells prospective clients: "State AGs are the new sheriffs in town. Do you know them? We do. Sophisticated lawyering. Unparalleled relationships." It all seems to have paid off in Florida.

SkiftJobs is our new job board for marketing, strategy, and tech jobs across all sectors in travel.

In order to stay competitive, hotels need to shift away from marketing that only highlights themselves and focus on strategies that put guests first.

A startup can create an entire new brand around a name. Hint, hint. But, if your startup's name is off-putting, misleading or doesn't sound appealing to a traveler's ears, you're setting yourself up for a loss.

At the core of Marriott's massive growth and marketing push is an attempt to evolve its hotel product to match guests' evolving expectations and not get left behind.

The most popular travel videos aren't necessarily about "travel," they simply inspire viewers to explore the world to its fullest.

Citibike has needed new leadership and capital since its launch, making this a positive step toward improving what has already proven to be a very successful initiative that improves the quality of life and transportation infrastructure.

That whole Big Data thing is kicking in as TripAdvisor, which pegs itself as the largest online travel site in the world, has plenty of data as its disposal to use for personalized hotel recommendations. In a few years, this should be the norm across most of the travel industry.