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Partnerships

Why the Shangri-La and Klook Partnership Isn’t as Odd as It Seems

Why the Shangri-La and Klook Partnership Isn’t as Odd as It Seems

Raini Hamdi, Skift

Hotel chains and tours and activities are converging again as Shangri-La Hotels & Resorts and Klook strike a partnership. The deal, following Marriott International’s stake in PlacePass last year, has its potential pitfalls but the upside could be huge for both parties if they can make it go smoothly.

1 year ago

New Skift Research Report: The State of Destination Marketing 2017

New Skift Research Report: The State of Destination Marketing 2017

Luke Bujarski, Skift

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

3 years ago

Hilton Deepens Its Uber Relationship in New Loyalty Push

Hilton Deepens Its Uber Relationship in New Loyalty Push

Deanna Ting, Skift

Hilton's experiment with the ride-sharing service finally offers a bit more than just reminding you to hail an Uber from the Hilton HHonors mobile app.

4 years ago

Sponsored
Executive Q&A: An Inside Look at American Airlines and IHG’s New Business Travel Partnership

Executive Q&A: An Inside Look at American Airlines and IHG’s New Business Travel Partnership

IHG + Skift

American Airlines and IHG partner to tap into the business opportunity of small- and medium-sized businesses by offering more value to companies that are members of both corporate travel programs.

4 months ago

The Tiny Hilton Robot Concierge That Hints at IBM’s Ambitious Plans for Travel

The Tiny Hilton Robot Concierge That Hints at IBM’s Ambitious Plans for Travel

Deanna Ting, Skift

Robots in hotels aren't a new phenomenon, but this is the first one to be powered by IBM's Watson.

4 years ago

Airlines Embrace Star Wars Droids, Hobbits and Batman to Capitalize on Hollywood Ties

Airlines Embrace Star Wars Droids, Hobbits and Batman to Capitalize on Hollywood Ties

Marisa Garcia, Skift

While we it’s difficult to make a direct correlation between box-office popularity and airline tickets sold, film franchise brand partnerships contribute intangibles, by aligning the airline with the values of the movie’s characters and its fanbase.

4 years ago

Starwood Loyalty Program Gains Value While Others Drop Fast

Starwood Loyalty Program Gains Value While Others Drop Fast

Grant Martin, Skift

Starwood's board booted its CEO because it wasn't happy with growth, but it has been one of the few travel brands building loyalty in a manner that competes across the industry.

5 years ago