2014 Archives

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

It’s the old story: Do you want it quickly or do you want it to be special?

Loyalty points are a currency that requires an expertise of a George Soros to take the best advantage of.

Few companies believe that they can be everything to everyone, but that's exactly what Hilton is going after, by listening to its current and could-be guests for which products and experience to build upon.

By pooling resources, the national DMOs can build on each others' strengths and expand Europe's exposure for corporate travelers and meeting attendees beyond the traditional first-tier countries.

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.

Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.

The digital should enable people to more fully embrace the physical rather than serve as a shallow replacement.

Airbnb needs to figure out a way to work neighbors into the equation.