Skift Take

TripAdvisor is becoming such a full-service travel site -- everything but actual bookings so far. By combining GateGuru and SeatGuru, TripAdvisor will have some laudable assets to inform travelers about the airline and airport experience.

TripAdvisor has acquired airport information app GateGuru, and now has the airport and airline experience all covered since it purchased SeatGuru in 2007. No price was disclosed.

GateGuru’s apps provide information about airport layouts and amenities while SeatGuru provides intelligence about airline seats.

“Flying is often an essential part of a trip and we have continually developed our suite of flights products, from the pricing and availability search on TripAdvisor, to our award-winning, with seat maps and more,” said Steve Kaufer, TripAdvisor CEO. “GateGuru nicely complements our existing flights products and we look forward to working with the GateGuru team as they continue to manage the GateGuru app and add great functionality to the TripAdvisor mobile experience.”

So far this year TripAdvisor has acquired vacation rental site Niumba in Spain, photo app TinyPost, flash sales site Jetsetter, and cruise site CruiseWise.

Founded in 2009, GateGuru had raised about $1.3 million in funding.

The GateGuru team will operate out of New York and report to Brian Saltzburg, who leads the SeatGuru team.

Look for TripAdvisor to consolidate GateGuru and SeatGuru into a single brand as it is slated to do later this month with SniqueAway and Jetsetter, which TripAdvisor acquired several months ago.

There was no such rhetoric today about maintaining both the GateGuru and SeatGuru brands in TripAdvisor’s announcement today about the GateGuru acquisition.

Disclosure: Tom Glocer and Amol Sarva, investors in GateGuru, are investors in Skift as well.



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Tags: apps, gateguru, tripadvisor

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