Tourism News

Most destination budgets lean heavily toward attracting first-time visitors. But this growth model is under strain — it may be time to change the equation and ask what smarter allocation would look like.

Most destinations only report how many visitors came and how much they spent. Very few report on where the money goes or what is lost when those visitors don’t come back. With destinations being asked harder questions about tourism’s benefit to local communities, per-trip yield and arrival volumes may not be enough on their own.

Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?

The war gave Saudi tourism the clarity it could not give itself: the durable market is domestic and regional, the leadership is Saudi, and the reset is real.

The global soccer tournament is juicing revenue per available room, even if it’s not delivering the occupancies hotels had been expecting.

Gulf travel advisories are moving. War-risk insurance authorization isn’t — and that’s the constraint that controls when European airlines come back.

JTB no longer seems content being Japan's travel company. With the pieces now assembled, it intends to be Asia's, and is making a case for the world's.

Yes, it's another record. But strip out cruises and growth in July Fourth travel nearly evaporates.

The brands lining up to buy a piece of Freddy are going to fail; it shows how little America's pull depends on marketing, and how much it depends on the country getting out of its own way.

Premium is evolving beyond a product category to become an entire ecosystem. Instead of chasing each other’s offers and upgrades, travel brands should leverage the premium economy through the lens of customers they already interact with.